Serena Williams Co-Founds MISSION Skincare, this Benefits Charity

Types of Wealth gained in this post

This is another great example of ‘Business With A Purpose’ greater than solely profit.

MISSION Skincare (TM) has just landed Serena Williams as a Co-Founder of the new skincare line. Normally I could care less about another new product for people to “just go buy”, but MISSION really has the Social Awareness and Accountability that is so desperately needed in the business world today.

They’re line-up includes Serena Williams (tennis), Steve Nash (basketball), Mia Hamm (soccer), Amanda Beard (swimming), Carmelo Anthony (basketball), Ryan Sheckler (pro skateboarding), Gretchen Bleiler (pro snowboarding), as well as a few other major athletes.

Why does this matter? The direct link to CHARITY is why it matters! On the roster, they have…

The Carmelo Anthony Foundation:
Established in 2005, The Carmelo Anthony Foundation’s (CAF) mission is investing in programs and community organizations that empower and provide opportunities for underserved children and families.

The Steve Nash Foundation:
A U.S. 501(c)(3) and a registered Canadian charity, the Steve Nash Foundation is dedicated to assisting underserved children in their health, personal development, education and quality of life, and like its MVP founder, has become a leader in assists.

Gretchen Bleiler –
Global warming is the most urgent threat facing the world today. Human activity has made an enormous impact on the planet, affecting our survival and personal well-being. is a virtual march of over one million supporters working to persuade government leaders to reduce carbon dioxide emissions and reverse the effects of global warming.

This is another great example of ‘Business With A Purpose’ greater than solely profit.

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See It For Yourself

Check out MISSION Skincare (TM) @

The Steve Nash Foundation @ @

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